Marketing Communications Plan for TESCO Essay Example | Topics and Well Written Essays - 4000 words

Marketing Communications Plan for TESCO - Essay Example Many retail shopping centers have tried and failed to perform excellently outside their home markets. Likewise, some retailers have led astray trying to develop Internet shopping. As a result, TESCO, the United Kingdom's biggest grocer, has drawn significiant attention because of its ambitious overseas strategy and its successful on-line home delivery service. Another successful key factor that inputs to TESCO sustainable development and growth is the marketing communication plan that provides the detailed overview of the Company’s fiscal policies as for meeting the clients’ needs and providing competitive prices within wisely located grocers all over the world. TESCO understands that successful marketing strategy should be based on customers’ need, that is why the Mission Statement declared for the Company sounds as it follows: â€Å"One of our values is to understand customers better than anyone. We go to great lengths to ask customers what they think, listen to their views, and then act on them. We look both at what customers say and what they do. This feedback guides the decisions we tale† . In view of above, I would like to make a try to complete the marketing communication plan for TESCO within the frames of this paper. I will first give a short overview of the company, then provide financial information on TESCO current operations; afterwards I will give recommendations for putting integrated marketing communications (IMC) to TESCO work and shortly discuss television advertisement strategy for TESCO within the boarders of London.